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Sunday, September 27, 2009

Trade Show Mistakes to Avoid

Trade Advertising
Pop Up Trade Show Displays

Effective exhibiting can contribute substantially to revenue generation. In business as in life, never underestimate the importance of being prepared. As the saying goes, you must first plan your work and then work your plan. It takes thoughtful planning, focused implementation and timely follow-up to fully realize your sales potential from your event strategy. A successful pop up trade show displays requires careful planning way before the big day arrives. In order for a trade show booth to be successful, it is vital to use each minute as effectively as possible. The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. There are many trade show exhibit mistakes made by trade show exhibitors. So you don't spend money unnecessarily and don't blow the trade show budget on bells and whistles that won't contribute to your bottom line - the tradeshow.

The major trade show exhibit mistakes to avoid are:

• Remember that a trade show exhibit design is an investment. Cutting elements out of an exhibit design proposal so that it will fit into your budget may cost you money in the long run. If you downsize your booth space, you can reduce several exhibiting expenses. To cut back on the expense consider you purchasing a refurbished display or you can trim more of your budget by choose to rent an exhibit pop up trade show displays.

• Never underestimate the importance of your trade show booth staff. They are your front line ambassadors and the critical links to your overall trade show. By putting a premium on grooming and training your trade show booth staff, you can rest easy they will be performing at their best. If customers have to wait to talk to a representative, they will wander away to the next vendor and the sale is lost. There needs to be enough staff to handle each customer effectively without overstaffing. Trade show employees also should to be properly informed so that they appear knowledgeable and are able to answer questions quickly and effectively.

• It is important to pre-sell your product to customers long before the trade show begins. You may need a free sample of your product on your sales page. Its much more better if you can connect to customers who want to buy your new product example by email, mailing, facebook, blogging and others media. Write a 300 word article for each product If you want to get visitors to purchase your product. If you have previous products out and people subscribed to your email newsletter, you already have this handled. You should offer something immediate and offer something exclusive to give them what they’re expecting like simple as an autographed book, or a neat promo item – a pen, bookmark, etc or a digital copy of a book you're releasing as a hard copy, or if you can’t manage that, the first three chapters of it.

• Picking the wrong show in which to exhibit its will impact you wound up with the wrong targeted audience because the right  pop up trade show displays can give your business a big advantage at the trade show, while the wrong one can make for an unpleasant experience. Your presence at the show is the most important element of exhibiting, not the size of your display. Remember you need a proper research to learn about the qualifications of the trade show attendees and how they match up with your marketing goals, you are subject to missing your target and having an unrewarding trade show experience if you dint build up any researching.

• Let your exhibit booths work for you throughout the year. Remember that the booth is just bait - it only exists to get attendees to step on your carpet. All you want to do is open a dialogue with attendees about your company's product or service. Try to choose a versatile modular display because modular displays are easily reconfigured for a variety of booth sizes and layouts.

• If you selecting the wrong location for your trade show display you will loose attention to be drawn to your trade show exhibits. My advice is use a larger photos are more compelling, more colorful and, when shot and displayed correctly, they will stop people in their tracks and its which look professional. The key to make your exhibit success by selecting a prime location according the entrances and exits of exhibition halls. The location of your booth is linked to the amount of traffic that you can attract to your display area.

So when it's time to assemble your next trade show booth duty schedule, take care in selecting the right people with the right stuff and always complete a show evaluation that includes quantifiable measures such as goal attainment, budget/expense reconciliation, and a return-on-investment calculation. Remember please don't make any design decision until you know your options. Keep your objectives tight but your options loose until you see what is out there. Always look for an area where there is less congestion within expected traffic patterns to linked to the amount of traffic that you can attract.


  1. Great info! keep up the good work!thanx for sharing this information.Trade Show Displays